Social Media Tips for DIY Musicians
Marketing & Business Strategist Community Organizer Photographer Videographer Entrepreneur
Creative Thinker Content Producer Supporter of the Arts
Nikki Marie Barron
Both through my work and philanthropy, I am invested in helping creators find financial sustainability and self-actualization through their passions, whatever they may be. My life's work is to contribute to the rebuilding of a strong artistic working class and build an equitable future for women and those that experience misogyny.
I am a marketing expert with 15 years of experience in marketing, with specific expertise in community and brand building. I'm a data-driven-strategic creative thinker that is also a visual artist, working in digital mediums including graphic design, video, and photography. My current full-time position is as the Communications & Outreach Manager at SMASH, a nonprofit that helps musicians access free and low-cost healthcare. Previously I have worked as the Marketing Manager at The Crocodile, a legacy Seattle Music venue, Mastin Labs, a software company that produces lightroom plugins, Converge Media, a black-owned media company, I Heart Media, and more. Through my brand, kittenteeth, I also offer marketing and business strategy and coaching, content creation and strategic content distribution, as well as mindset and accountability coaching.
When I am not working at SMASH or with my freelance clients, I am the founder of the Papercut, a group based in the Northwest, that currently has over 900 active members for women in music & those that have experienced misogyny in music. We work to make our industry a more equitable space for all. I am also the co-founder of The Artistic Reclaimation Movement, also known as The ARM. At The ARM we work to reclaim the artist industry to serve the creators first, to shift the culture at large to respect the contributions of creative professionals, and work to build up an artistic middle class.
“Not only has she given me concrete goals and methods to get people through the door, but Nikki has also helped me develop my marketing mindset. It has given me the tools to think of the big picture for my music lesson business. Marketing makes sense now.”
Companies survive by their marketing, and brands can not exist without it; simply put, businesses don't survive without people like Nikki. I worked with Nikki at Mastin Labs, providing creative support for her role as head of marketing. From her first day, Nikki's presence was transformative for the company. She came in with ardent leadership, focus, and a work ethic and capacity for tasks I've never seen before - leading the company forward to yearly revenue growth and the rise to a leading brand in its market.
Finding new ways to bring people together, she fostered Mastin Labs' mission to educate and empower the global photography community.
I hold great admiration for all she does and accomplishes outside of work; she champions the underrepresented, helps artists to be heard and seen, and offers guidance to others in many ways. The scope of her character amplifies her work, inspires compassion, and brings a wonderfully social environment to the workplace.
“Nikki of Kittenteeth has been such an incredible asset to me and my business. She is extremely talented listener; I love the way she gathers all the pertinent information on my upcoming projects before she helps me move them forward… I have referred so many people to Nikki and all of them have been just as impressed as I have.”